About Us

Welcome to Bay Essentials, formerly Moonshine Beard Co. 

Bay Essentials is the next chapter in our journey that started with Moonshine Beard Co, which quickly has grown to be bigger than beards and skincare for men! What began as (and still is!) a passion to bring high-quality thoughtfully made grooming products has evolved into something much broader, and allows us to bring this same passion to a new range. 

The rebrand to Bay Essentials allows us to make space for our new Truli Skincare range, our natural, skin-loving range designed for everyone and every stage of life. With Truli we’ve also developed a specialised pregnancy-safe range, Truli Nurture, created with extra care for changing skin, simplified ingredients and total peace of mind - because that stage of life deserves products you don't have to second guess

Same values, same focus on quality ingredients and same drive to bring you the best products without compromise. Just a broader offering that reflects where we’re headed. From beard care to everyday skincare and pregnancy-safe essentials, everything we make is crafted with purpose and transparency.

At the end of the day, we’re about beard and skin essentials done properly - no fluff, no shortcuts, everything made by hand with care and respect to give products that work and feel great to use. 

We’re a hard working kiwi family putting in the hard yards to create products we are proud of, so WELCOME to Bay Essentials and thanks for checking us out - we’re glad you’re here!